The $10 WiggleMail Mission | Help Kids Fight Cancer
The $10 WiggleMail Mission

5,000 people. $10 a month.
Real help for kids fighting cancer.

We’re recruiting 5,000 people to donate $10 a month. Every dollar goes straight to childhood cancer families through the Koenig Childhood Cancer Foundation.

Paul with the Koenig Childhood Cancer Foundation founder and Kelly Clarkson on The Kelly Clarkson Show
Paul with the KCCF founder and Kelly Clarkson on The Kelly Clarkson Show.
Here’s the wild part

$10 doesn’t sound like much.
But the math does.

Most of us spend $10 without thinking. Lunch. A couple of coffees. A streaming app. What if 5,000 of us pointed that same $10 in one direction, every month?

5,000 supporters 5,000
Donating $10 each month × $10
Every single month = $50,000
Every year, year after year = $600,000

That’s groceries, gas, hotel stays, and the everyday expenses that don’t pause when a child has cancer. 100% goes to families.

What your $10 does

Real costs. Real families.

Childhood cancer brings a tsunami of bills: treatments insurance won’t touch, travel to specialty hospitals, rent while a parent stops working to be at the bedside. Your $10 pools with thousands of others, and KCCF pays creditors directly so help lands exactly where it’s needed.

Medical bills and treatments

Co-pays, medications, and treatments that insurance won’t cover. The bills hit hardest where families have the least margin.

Rent and mortgage

The bills don’t pause when a child has cancer. Keeping a roof over the family during long treatment.

Travel and lodging

Gas, parking, flights, hotels. Pediatric cancer centers are often hours or states away from home.

Where your money goes

Meet KCCF.

Founded by an 11-year-old cancer survivor. Backed by Charity Navigator. Built to put money directly into the hands of families fighting childhood cancer.

Started with $900 from a piggy bank.

The Koenig Childhood Cancer Foundation was started in 2020 by Elana Koenig, an 11-year-old childhood cancer survivor. Having lived the financial chaos a cancer diagnosis brings to a family, she wanted to help others through it, starting with $900 from her own piggy bank.

Five years later, KCCF has supported 4,200+ families, delivered 105,000+ care packages to hospitalized children, and run hospital celebrations and summer camp programs for kids in treatment. They’ve been featured on The Kelly Clarkson Show, in People Magazine, and honored by Nasdaq at the closing bell.

Visit thekccf.org →
How approval works

Every dollar is traced and protected.

KCCF doesn’t hand out cash. Family Aid follows a three-step approval process and pays creditors directly.

1

Family applies

The family completes the parent portion of the Family Aid application.

2

Social worker verifies

The family’s social worker receives the application and completes their verification portion.

3

KCCF board reviews and decides

The KCCF board reviews the verified application and approves the aid. Funds are then paid directly to creditors or service providers.

No applications are reviewed until both the parent and social worker portions are fully complete. This is how KCCF makes sure every donated dollar lands on a real, verified need.

Why we started this

Why we started The $10 Mission.

We’re Paul and Joey Day, the team behind WiggleMail. We’ve built a community that cares deeply about kids fighting cancer, and we wanted to give everyone a simple, direct way to help.

That’s The $10 Mission. Your $10 a month goes straight from you to KCCF through Zeffy. We never touch it and never take a cut, so 100% of your gift reaches families.

If you can spare $10, you’re in. If you can spare more, even better. Either way, your gift lands with kids fighting cancer.

100% reaches KCCF.

Every dollar of your donation goes straight to KCCF through Zeffy. We never touch it and never take a cut.

FAQ

Quick answers.

Everything to know about The $10 WiggleMail Mission, KCCF, and where your money actually goes.

Where does my $10 a month actually go?

Your donation goes directly to the Koenig Childhood Cancer Foundation (KCCF), a registered 501(c)(3) nonprofit (EIN 84-4892279). WiggleMail does not touch the donation. Your money flows from you, through Zeffy, to KCCF. KCCF then uses Family Aid to cover medical bills, treatments insurance won’t cover, rent and mortgage payments, travel costs for care, and other expenses verified by the family’s social worker and approved by the KCCF board.

Is my donation tax-deductible?

Yes. KCCF is a registered 501(c)(3) nonprofit (EIN 84-4892279). KCCF will send you a tax receipt for your donation.

How does KCCF decide who gets help?

Family Aid follows a three-step approval process. First, the family applies. Second, the family’s social worker verifies their portion of the application. Third, the KCCF board reviews and decides. Once approved, funds are paid directly to creditors or service providers (hospitals, landlords, utility companies), never to families. This is how KCCF makes sure every donated dollar lands on a real, verified need.

Can I cancel my monthly donation?

Yes, anytime. Your monthly donation is fully flexible. You can cancel, pause, or change the amount whenever you want through Zeffy, the donation platform.

What is Zeffy and why does it ask for a tip?

Zeffy is a free donation platform for nonprofits. They don’t take a cut from your gift to KCCF. Instead, they ask donors to optionally tip Zeffy directly to fund the platform. The tip is fully optional. If you want 100% of your gift to reach KCCF, choose “Other” in the tip selector and type 0 to bypass the tip.

Why $10 a month specifically?

Because $10 is small enough that nearly anyone can join, but big enough that when 5,000 of us do it together, it changes lives. $10 times 5,000 supporters equals $50,000 every month, $600,000 a year, going straight to families battling childhood cancer.

Can I give more than $10 a month?

Absolutely. $10 a month is our suggested minimum so anyone can join. Larger monthly donations and one-time gifts of any size are warmly welcomed and reach KCCF the same way.

What is the Koenig Childhood Cancer Foundation?

KCCF is a 501(c)(3) nonprofit (EIN 84-4892279) that supports families through the financial weight of childhood cancer. It was started in 2020 by Elana Koenig, an 11-year-old childhood cancer survivor, with $900 from her piggy bank. KCCF has since supported 4,200+ families, delivered 105,000+ care packages to hospitalized children, and runs a summer camp program for kids in treatment. KCCF holds a Charity Navigator 4-star rating and Candid Platinum Transparency 2025. Learn more at thekccf.org.

Why is WiggleMail running this fundraiser?

WiggleMail is Paul Day and his husband Joey Day. They’ve built a community that cares about kids with cancer, so they created The $10 Mission as a simple way for that community to support KCCF. Every donation on this page goes straight from supporters to KCCF.

Will I get a gift for donating?

No. The $10 Mission donation is a pure charitable gift to KCCF with no reward attached, which means 100% of it goes toward supporting families fighting childhood cancer.

Ready to be #1 of 5,000?

Ten bucks a month. Cancel anytime. 100% goes to families. Let’s go.

Join the Mission